Hi, I'm Roman - a product designer with 17 years of experience. I started with branding and web design, but for the last 6 years I've been focusing on digital products: from interfaces to design systems.

I'm sure that a strong designer is someone who can think systematically, collaborate with a team, and design not a “screen” but the whole experience.
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I'm not about “making it pretty.” I'm about understanding the essence of the task, formulating the problem, considering the constraints - and coming up with a solution that works for the business and is understandable to people.

Works

Interfaces

Kramer -Session manager

A visual scenario builder for real-time control of meeting rooms and connected devices.

Kramer - Design System

A unified token-based design system for scalable B2B AV products.

Portal Pro

A home services app with simplified UX tailored for elderly users and their families.

Americor - Call quality

A call quality analysis tool with version comparison, performance metrics, and agent evaluation system.

Kramer - Device Control & Automation

A platform for integrating, automating, and managing AV devices with custom control panels.

Kramer — Ticket System

A task management module within Panta Rei for internal issue tracking and team workflows.

Kramer VIA — App Redesign

Redesign of the Kramer VIA platform for wireless content sharing and seamless meeting collaboration.

Americor - Sale Navigator

A client-facing interface for service enrollment, guiding agents and users through a verified sales process.

Works

Brand / Web

1618 - Room

Brand identity and website for an interior design studio with a focus on timeless aesthetics.

Moda Per Bambini

Visual identity and e-commerce site for a boutique children’s clothing brand.

Institute of Psychology

Brand system and website for a professional psychology education and research center.

Logofolio

A collection of parts of my logos

Works

My Low-Code Development

Psychologist’s Diary app

A mobile app for psychologists, designed from scratch to support session tracking and client progress.

Works

Animation / 3D

I also have a lot of experience in creating animation both 2D and 3D

About

How I work

Flexibility and initiative

I understand the context of a task and adapt to it. Sometimes it's better to make a quick prototype, and sometimes it's better to do deep research first. I don't wait for instructions — I think ahead and suggest solutions when I see a gap.

Purpose before visuals

I start with logic and meaning before design. I don’t focus on beauty just for beauty. Every part of the design should help the user and solve a real problem.

Respect for the team

I keep my work clear and easy to use. My files are clean and organized. I care about teamwork and do my part to make the process smooth and respectful.

Collaboration

Clear communication

I know how to work with both developers and business teams. I adapt to different styles and help everyone stay on the same page.

Remote team experience

I have worked with international teams in remote and hybrid formats. I focus on being clear and reliable in everything I do.

Open to feedback

I take feedback as a chance to improve. It helps me see things I may have missed and makes the product stronger.

About

Me

Design is more than a job for me — it’s my passion and a way of thinking. I’m deeply curious about human behavior, which is why I also study psychology and apply it to how I build products. In my free time, I create abstract paintings and compose electronic music. I enjoy the creative process in all its forms and believe that good design starts with empathy and clarity. I moved to Israel in November 2022, which opened a new chapter in both my personal life and professional growth.

Professional
Experience

Kramer (Israel)

2024–Present

Product Designer (SaaS, B2B)
At Kramer, I designed and launched 6+ new features that are already used daily by our clients. I introduced a new design system and led a full product audit to bring consistency and clarity to the interface.

Americor (USA)

2024 jan –2025 feb

part-time

Product Designer (CRM, B2B/B2C)
Worked on modernizing a legacy CRM system. I conducted a UX audit, created a new design system, and collaborated closely with developers to implement it. The result: sales managers now process clients ~8% faster daily.

Nanobebe (Israel/USA)

2022 dec –2024 apr

Marketing Designer (B2C)
Worked on 3D visual assets and motion design for a global parenting brand. Collaborated with the U.S. marketing team to create campaigns, ads, and content.

Portal Pro (Russia)

2020 feb –2022 sep

Product Designer (B2C, CRM)
Redesigned the entire customer and technician apps for a home-service booking platform. Helped grow profit by 28.5% and reduced cancellation rates from 27% to 7%.

Ryadom (Russia)

2019 jun –2020 feb

Product Designer (B2C)
Improved website for ordering home services and online store with focus on mobile usability. Conducted A/B tests to enhance UX and conversion rates, collaborating with development teams.

Galo Studio (Russia)

2018–2020

Design Lead (Web & Brand)
Led branding and website projects for 30+ clients. Delivered full-service creative from identity to launch.

2009–2018

Worked in various agencies and as a freelancer. Took part in many branding, UI, and website projects.

Design Education Project

In 2016, I founded my own online design school. Over 7 years, I created 16 courses (from 1 to 12 weeks long), taught over 2,500 students, and built a community across platforms:

Followers

YouTube: 56K subscribers
Instagram: 20K
Telegram: 12K

I closed the school in 2024 after moving to Israel.

Workshops

I regularly host free workshops — it’s something I truly enjoy. Sharing knowledge is a big part of how I stay connected to the design community and support others on their journey.

Poster Design with Linocut – Teens Art Camp

A creative workshop for teenagers, teaching traditional linocut printing to design expressive posters from scratch.

3D for UI Designers – Pioneer Design Team

A hands-on session on how to use 3D to enrich product visuals, speed up workflows, and create visual consistency.

Roman delivered an outstanding 3D design workshop for our team at Payoneer, making Blender approachable and fun even for those using a 3D tool for the very first time. In just one session, he managed to teach us practical skills we could immediately apply in our daily work, all while creating a supportive and patient learning environment. His clear explanations, hands-on approach, and encouragement kept everyone engaged and confident throughout. We’re already looking forward to inviting him again for future sessions!